Fashion has always been a space for creative freedom, blending, and reinvention. Many designers find their muse in foreign cultures: traditional Mexican embroidery, African prints, Japanese kimonos, or indigenous symbols.
But what happens when that inspiration becomes a legal—and also an ethical—issue due to the misnamed “cultural appropriation”?
Today more than ever, brands and designers must ask themselves: Where is the line between inspiration and infringement? And, above all, how can we honor other cultures without misusing their heritage?
Where is the line between inspiration and appropriation?
Drawing inspiration from other cultures is a wonderful thing. In fact, fashion thrives on blending and creating new stories. The problem arises when we use symbols or techniques that are important to a community—often a minority—without asking permission, without telling their story, and, above all, without giving anything back to those who created them.
Today, more and more consumers want to know where what they buy comes from, who makes it, and whether it was made fairly. And be careful: it’s not just a question of reputation. If someone feels exploited, they can ask you to withdraw the collection, launch a social media campaign, and ruin your image in a matter of hours.
How to do it right and sleep soundly
✔️ Get informed before you jump in
Before falling in love with an embroidery or print, research its history. Does it have a special meaning? Is it part of a ritual?
✔️ Talk to the people behind it
Contact the artisans, associations, or the community. Asking questions not only shows respect, but also opens the door to creating something much more authentic.
✔️ Tell the story
Customers love to know the true origin of a garment. If you explain where your inspiration comes from, you win points (and hearts).
✔️ Agree on the terms
If you decide to collaborate or use a specific motif, it’s best to make everything clear from the start. A fair and transparent agreement avoids surprises and demonstrates your commitment.
Inspire yourself, sure, but with respect
If fashion teaches us anything, it’s that authentic stories sell much more than empty copies. Drawing inspiration from another culture can be the soul of your collection, but only if you do it right: with respect, honesty, and a desire to contribute something positive.
Every stitch, every print, has hands, history, and pride behind it. When you honor that origin, you don’t just make a beautiful collection: you create something that truly connects with people.
Do you want to ensure that your collection respects and protects the cultures that inspire you?
At Cardador & Marín, we help designers and brands develop legal and ethical strategies so they can create with confidence and truly differentiate themselves.
Book your appointment now and discover how to bring your ideas to life without putting your reputation or your business at risk.
Because your brand deserves the same protection as your home.